Connecting to the Mobile Commerce Revolution

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Connecting to the Mobile Commerce Revolution

On Wednesday, March 25th, Button & The On-Demand Economy co-hosted an intimate gathering of thought leaders from across the mobile landscape to discuss the emergent mobile commerce revolution. The event fostered a lively discussion among mobile visionaries from publishers, including Fox News & VICE, established operators, such as Starwood and the NBA, and vertical disruptors the likes of Pinterest & Zillow.

Participants centered on seven core areas of interest:

  • Who are mobile consumers and what do they care about
  • Lessons learned from the companies re-inventing commerce for mobile
  • Deep linking best practices
  • Retrofitting brands and services for a mobile first world
  • Collaboration between new and established businesses in mobile
  • Build versus buy decisions with mobile products and services
  • The future of deep links & mobile technology
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